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Selasa, 10 Januari 2012
Opportunity for music publishers and songwriters - January 16 deadline
YouTube has become a thriving music ecosystem of emerging and established artists, where original music and creative covers can reach an audience of millions. We want to continue to recognize songwriters for their artistic contribution to this community. To this end, last year YouTube announced a new opportunity for thousands of music publishers - and the millions of songwriters they represent - to make money from the use of their music in YouTube videos uploaded by fans. This was a result of an agreement with two leading U.S. representatives of music publishers: the National Music Publishers Association (NMPA) and its subsidiary the Harry Fox Agency (HFA).
Through this agreement, music publishers (both HFA and non-HFA members) and songwriters have the opportunity to license the musical compositions they represent for use by the YouTube community. Our Content ID system, with input from our partners, allows us to identify these works among the hundreds of millions of videos on YouTube, whether the compositions appear in an original sound recording, or in a cover version uploaded by a fan. When a publisher allows YouTube to run ads alongside videos that incorporate its compositions, the publisher, and its songwriters, will be able to share in the revenue that the YouTube community’s creativity yields.
Music publishers should review and sign-up for this opportunity by January 16, 2011. Information can be found at www.youtubelicenseoffer.com, and music publishers can opt-in through this website using the claim and control numbers provided in the materials sent last summer. Additional information is available by calling: 1 (888) 430-7225.
By opting-in this week, music publishers will be creating a new and future revenue partnership, empowering both their fans’ creativity and their own musical endeavors. Join us.
David King, Group Product Manager, recently watched “Grinding the Crack.”
Through this agreement, music publishers (both HFA and non-HFA members) and songwriters have the opportunity to license the musical compositions they represent for use by the YouTube community. Our Content ID system, with input from our partners, allows us to identify these works among the hundreds of millions of videos on YouTube, whether the compositions appear in an original sound recording, or in a cover version uploaded by a fan. When a publisher allows YouTube to run ads alongside videos that incorporate its compositions, the publisher, and its songwriters, will be able to share in the revenue that the YouTube community’s creativity yields.
Music publishers should review and sign-up for this opportunity by January 16, 2011. Information can be found at www.youtubelicenseoffer.com, and music publishers can opt-in through this website using the claim and control numbers provided in the materials sent last summer. Additional information is available by calling: 1 (888) 430-7225.
By opting-in this week, music publishers will be creating a new and future revenue partnership, empowering both their fans’ creativity and their own musical endeavors. Join us.
David King, Group Product Manager, recently watched “Grinding the Crack.”
Jumat, 09 Desember 2011
Easier copyright management on YouTube
From Justin Bieber to The Gregory Brothers, YouTube is a platform for anyone with a passion for performing to showcase their musical talents and get noticed across the web. Smart copyright management is an important part of this online video service—it helps songwriters and performers to be appropriately compensated for their works, while also allowing for those works to be used in new ways.
YouTube has had a longstanding commitment to solving the really tough challenges around online copyright—how to manage content rights in a quickly evolving technology world. We’ve already invested tens of millions of dollars in content management technology such as Content ID and, with over 3,000 major media companies using it, we’ve come a long way in just a few years. But we want to keep pushing things forward.
Today, we’re excited to announce that we’ve acquired RightsFlow, a New York-based company that helps songwriters, recording artists, record labels, distributors and online music services manage music rights. As new ways of consuming music have emerged, RightsFlow has been at the forefront of solving the complex issues of licensing and royalty payment management. We couldn’t think of a better team to bring on board to further YouTube’s support of the creative community.
By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music. From music videos to live-streamed concerts, YouTube has become a launch-pad for both aspiring musicians and more established independent artists—which is why we have and will continue to invest in tools that make it easier for copyright owners to manage their content online.
David King, Product Manager, recently watched "Danny Macaskill - Industrial Revolutions.”
YouTube has had a longstanding commitment to solving the really tough challenges around online copyright—how to manage content rights in a quickly evolving technology world. We’ve already invested tens of millions of dollars in content management technology such as Content ID and, with over 3,000 major media companies using it, we’ve come a long way in just a few years. But we want to keep pushing things forward.
Today, we’re excited to announce that we’ve acquired RightsFlow, a New York-based company that helps songwriters, recording artists, record labels, distributors and online music services manage music rights. As new ways of consuming music have emerged, RightsFlow has been at the forefront of solving the complex issues of licensing and royalty payment management. We couldn’t think of a better team to bring on board to further YouTube’s support of the creative community.
By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music. From music videos to live-streamed concerts, YouTube has become a launch-pad for both aspiring musicians and more established independent artists—which is why we have and will continue to invest in tools that make it easier for copyright owners to manage their content online.
David King, Product Manager, recently watched "Danny Macaskill - Industrial Revolutions.”
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