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Jumat, 21 Januari 2011
The Onion’s A.V. Club “Inventory” lists become YouTube videos
The folks at the A.V. Club (the pop culture wing of The Onion) have a new series debuting on YouTube this week called “Inventory,” based on the popular lists by the same name at avclub.com. If you chug pop culture, but like it served up with a twist, “Inventory” will delight every nerve in your nerdy body.
1) What was the genesis of the Inventory program?
Inventory started as a weekly feature on avclub.com in 2005 -- we've done something like 300 of them now! We wanted to challenge ourselves to do a list-type feature in our own way, without being trite or boring like so many lists are. We never wanted to do anything like "10 sexiest movie scenes" or anything; we'd rather do "14 movies featuring tragic masturbation scenes." (Like the one in Fast Times at Ridgemont High. You know what I mean.) It quickly grew into our most popular feature; our readers love to comment on what we missed, and what they agree/disagree with.
2) How does YouTube help in your process, if at all?
We use YouTube all the time to embellish the text Inventory pieces. We'll very frequently reference movie scenes or particular songs, and it's great to be able to show and tell. Sometimes the Inventories are really long -- I've had people tell me that they spent hours just reading one and watching all of the accompanying YouTube clips. Probably while they're supposed to be working.
3) How can the YouTube community get involved in the show, making recommendations or other?
We're often inspired by commenters with new Inventory ideas, and we've always positioned Inventory as an incomplete list of whatever we're talking about. If we have 24 great films too painful to watch twice, for example, we'll learn of a dozen more that could've been on the list from our commenters. We like to think of the feature as the beginning of a conversation, not the end of it.
4) What's a little known fact about Inventory that you'd never know by watching it?
Maybe that we argue amongst ourselves about what should be included. Sometimes people read Inventory as a definitive list of things, not realizing that there are half a dozen people in a room, often vehemently disagreeing on whether something should be included.
5) What question would you ask yourselves if you were doing this interview?
Are you hungry? Can I get you a snack?
Josh Modell, General Manager, The A.V. Club, graciously answered these questions but points out that “pretty much everybody in The A.V. Club had a creative hand in these video segments.”
1) What was the genesis of the Inventory program?
Inventory started as a weekly feature on avclub.com in 2005 -- we've done something like 300 of them now! We wanted to challenge ourselves to do a list-type feature in our own way, without being trite or boring like so many lists are. We never wanted to do anything like "10 sexiest movie scenes" or anything; we'd rather do "14 movies featuring tragic masturbation scenes." (Like the one in Fast Times at Ridgemont High. You know what I mean.) It quickly grew into our most popular feature; our readers love to comment on what we missed, and what they agree/disagree with.
2) How does YouTube help in your process, if at all?
We use YouTube all the time to embellish the text Inventory pieces. We'll very frequently reference movie scenes or particular songs, and it's great to be able to show and tell. Sometimes the Inventories are really long -- I've had people tell me that they spent hours just reading one and watching all of the accompanying YouTube clips. Probably while they're supposed to be working.
3) How can the YouTube community get involved in the show, making recommendations or other?
We're often inspired by commenters with new Inventory ideas, and we've always positioned Inventory as an incomplete list of whatever we're talking about. If we have 24 great films too painful to watch twice, for example, we'll learn of a dozen more that could've been on the list from our commenters. We like to think of the feature as the beginning of a conversation, not the end of it.
4) What's a little known fact about Inventory that you'd never know by watching it?
Maybe that we argue amongst ourselves about what should be included. Sometimes people read Inventory as a definitive list of things, not realizing that there are half a dozen people in a room, often vehemently disagreeing on whether something should be included.
5) What question would you ask yourselves if you were doing this interview?
Are you hungry? Can I get you a snack?
Josh Modell, General Manager, The A.V. Club, graciously answered these questions but points out that “pretty much everybody in The A.V. Club had a creative hand in these video segments.”
Jumat, 07 Januari 2011
On the Rise: Help these users get on the homepage!
Check it out, people! This month’s “On the Rise” nominees are in -- and we need your help to choose a winner.
Just to remind you how this works: we identify a handful of channels who’ve rapidly increased their subscriber base in the last 30 days but haven’t yet hit the 100,000 mark. You watch their videos, and then vote for your favorite in the top right-hand corner of this blog. You have until noon PT on January 14, 2011, to make your choice. Once we have a winner, we’ll give them a big leg up with a feature on the YouTube homepage and videos page, as well as love on Facebook and Twitter. Past winners emilynoel83 and justjesse197 more than doubled the number of subscribers gained during the month of their spotlight versus the previous month, and Emily is close to hitting the 100,000 subscriber milestone herself.
And now, in alphabetical order, here are the nominees for the homepage spotlight on January 22:
Michael Aranda
You never quite know what you’re going to get with a Michael Aranda video: one minute he’s dropping knowledge, the next he’s freak-dancing -- or turning his car into an art project.
Luke Conard
Catchy pop songs. A sense of humor. Adorably goofy videos....What’s not to like about Luke Conard?
Tori Kelly
Tori Kelly’s just 18 years old, but she plays piano and guitar and sings like nobody’s business. Check out one of her original songs.
Josh Sundquist
Josh Sundquist has quite a personal story: overcoming childhood cancer and a leg amputation to become an athlete, inspirational speaker and author. Check out his sweet and affecting animations.
Mia Quagliarello, Community Manager, recently watched “Taylor Momsen escapes paparazzi.”
Just to remind you how this works: we identify a handful of channels who’ve rapidly increased their subscriber base in the last 30 days but haven’t yet hit the 100,000 mark. You watch their videos, and then vote for your favorite in the top right-hand corner of this blog. You have until noon PT on January 14, 2011, to make your choice. Once we have a winner, we’ll give them a big leg up with a feature on the YouTube homepage and videos page, as well as love on Facebook and Twitter. Past winners emilynoel83 and justjesse197 more than doubled the number of subscribers gained during the month of their spotlight versus the previous month, and Emily is close to hitting the 100,000 subscriber milestone herself.
And now, in alphabetical order, here are the nominees for the homepage spotlight on January 22:
Michael Aranda
You never quite know what you’re going to get with a Michael Aranda video: one minute he’s dropping knowledge, the next he’s freak-dancing -- or turning his car into an art project.
Luke Conard
Catchy pop songs. A sense of humor. Adorably goofy videos....What’s not to like about Luke Conard?
Tori Kelly
Tori Kelly’s just 18 years old, but she plays piano and guitar and sings like nobody’s business. Check out one of her original songs.
Josh Sundquist
Josh Sundquist has quite a personal story: overcoming childhood cancer and a leg amputation to become an athlete, inspirational speaker and author. Check out his sweet and affecting animations.
Mia Quagliarello, Community Manager, recently watched “Taylor Momsen escapes paparazzi.”
Minggu, 14 November 2010
Next New Networks shares the spotlight with YouTube comedians
Next New Networks has developed, produced or promoted some of the most popular web series on YouTube, including “The Key of Awesome,” “Obama Girl” and “Auto-Tune the News.” They recently launched a new series, “Comedy Thunder,” to help introduce you to some of the great comedy channels available on YouTube. We asked them some questions about the new show...
1. Tell us about "Comedy Thunder." Where did the idea come from and what can the YouTube community expect?
It’s our version of a comedy festival. Each week the eight channels will tackle a topic that we select, like cute animals or blockbuster movies, and give their comedic take on it. We will also have surprise YouTube guests taking part in the series.
From GoPotatoTV to Cyr1216, we want to showcase the best, up and coming comedy talent that YouTube has to offer. We're re-creating the experience of going to Montreal for Just for Laughs or HBO's now-defunct Aspen Comedy Festival and bringing it to YouTube. Like popping into a showcase at a big comedy festival, viewers will see a range of comedic styles.
2. You've had previous success with series like "Key of Awesome" and "Obama Girl." What words of advice would you give to other YouTube content creators looking to build their audiences?
YouTube is a social platform. Your audience wants to talk to you. Ask them questions. Get opinions and then feature them in your videos. You are leading a conversation.
3. Are you hoping to help the comedy groups you're working with get discovered? Is this kind of collaboration the future of online video?
Collaboration and cross promotion between channels is not the future of online video – it is the present. It is what makes YouTube a unique and social experience. Fans get excited seeing their favorite YouTube users show up on other channels they love. I am hoping that the series helps these channels grow their audience so they can get closer to making online video their full-time jobs.
Sara Pollack, Entertainment Marketing Manager, recently watched "Vader VS Hollywood." You can follow all the videos and channels participating at youtube.com/comedythunder.
1. Tell us about "Comedy Thunder." Where did the idea come from and what can the YouTube community expect?
It’s our version of a comedy festival. Each week the eight channels will tackle a topic that we select, like cute animals or blockbuster movies, and give their comedic take on it. We will also have surprise YouTube guests taking part in the series.
From GoPotatoTV to Cyr1216, we want to showcase the best, up and coming comedy talent that YouTube has to offer. We're re-creating the experience of going to Montreal for Just for Laughs or HBO's now-defunct Aspen Comedy Festival and bringing it to YouTube. Like popping into a showcase at a big comedy festival, viewers will see a range of comedic styles.
2. You've had previous success with series like "Key of Awesome" and "Obama Girl." What words of advice would you give to other YouTube content creators looking to build their audiences?
YouTube is a social platform. Your audience wants to talk to you. Ask them questions. Get opinions and then feature them in your videos. You are leading a conversation.
3. Are you hoping to help the comedy groups you're working with get discovered? Is this kind of collaboration the future of online video?
Collaboration and cross promotion between channels is not the future of online video – it is the present. It is what makes YouTube a unique and social experience. Fans get excited seeing their favorite YouTube users show up on other channels they love. I am hoping that the series helps these channels grow their audience so they can get closer to making online video their full-time jobs.
Sara Pollack, Entertainment Marketing Manager, recently watched "Vader VS Hollywood." You can follow all the videos and channels participating at youtube.com/comedythunder.
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