Celebrating the creativity of YouTube’s Partners

College friends make trick basketball shots into a career. A small blender company gets international attention by blending glow sticks and iPads. A musician goes from bagging groceries to beatboxing around the world. One of the most inspiring things about YouTube is the way people across the U.S. and around the world use it as a way to express their passions—and to turn those passions into careers.

There are more than 20,000 people in the YouTube Partner Program, and numerous other companies and organizations use YouTube to draw attention to their causes and promote their businesses. Hundreds of people are making six-figure incomes on the site, enabling them to hire editors and producers and create even more original content. We’re helping our Partners grow their careers by running programs like YouTube NextUp and Creator Institute, and working to make the site a better and better place for people to grow businesses and build audiences.


To shine a light on the many inspiring things happening on YouTube, we’ve put together a report sharing the stories of 20 YouTube Partners who are changing lives, businesses and in some cases, history. You can download a PDF version of “YouTube: Celebrating the next generation of creative video” or visit it online at youtube.com/awesomeytpartners. YouTube is a very special place because of the passion of our Partners and the positivity they bring, and we hope you’ll find these stories as uplifting as we do.

Tom Pickett, director of content operations and online creators, recently watched “WWII hero and alumnus Louis Zamperini visits USC Annenberg class."